“Full of rigor and insight, The Hype Machine tackles some of the most pressing policy questions of the Digital Age while keeping you on the edge of your seat. Maria Ressa, CEO of Rappler and Time’s Person of the Year 2018 “A breathtaking journey through the economics, technology and behavioral psychology how we can capture the promise of social media and avoid its peril.” Jonah Berger, bestselling author of Contagious Part spy novel and part science thriller, this book is an essential guide to ensuring our digital future.” “A riveting story of social media’s impact on how we live. Eli Pariser, bestselling author of The Filter Bubble “An immensely interesting, informative, and provocative look at the biggest technological questions of our time, and the future of our democracy.” Clint Watts, author of Messing With the Enemy Sinan Aral understands the new social age like no one else and The Hype Machine offers the single best examination of how social media works and how we can make it better.” “In a sea of books about social media, this is the one to read. Erik Brynjolfsson, bestselling coauthor of The Second Machine Age “The most important book of the year! Our friendships, economy and society now depend on billions of social media connections and no one on the planet understands them better than Sinan Aral. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth to the neuroscience of how social media affects our brains, the real impact of fake news, the power of social ratings, and the effect of social media on our kids. Aral shows how the tech behind social media offers the same set of behavior-influencing levers to both Russian hackers and brand marketers-to everyone who hopes to change the way we think and act-which is why its consequences affect everything from elections to business, dating to health. MIT professor Sinan Aral isn’t only one of the world’s leading experts on social media-he’s also an entrepreneur and investor, giving him an unparalleled 360-degree view of the technology’s great promise as well as its outsize capacity to damage our politics, our economy, and even our personal health.ĭrawing on two decades of his own research and business experience, Aral goes under the hood of the biggest, most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. The Hype Machine How Social Media Disrupts Our Elections, Our Economy, and Our Health–and How We Must Adapt By Sinan Aral About The Hype MachineĪ landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical ideas on how to protect ourselves in the 2020 election and beyond
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